BACK LINKS LINK WHEELS AND BACK LINKS: The Naked Truth!

There is so much information on Link Wheels in the Internet today that you see it discussed everywhere. It seems like every SEO company is either talking about this technique or they are offering it in their service package. This article explains the truth about link wheels and how they can affect your website.

First it is important to know about back links and how they can affect your website with Google’s Page Rank (PR). Content may be King on the internet but back links are King when it comes to ranking your website. You can have crappy content on your website and still rank well and that’s a fact.

For the most part, back links tell Google that you are recognized by other websites. It is kind of like networking. Basically, the more links you have the more your website will rank with Google. But not all links are created equal!

Google gives more credence to one way backs that are do follow. They also like to see anchor text in the links that match your niche (more on this later). Other things Google likes back links with “edu” and “gov” in them. The education and government links are seen as being from authority sites and Google likes this.

Most website owners spend allot of their time and energy finding good back links or they hire someone to do this task. Searching for places to add your website URL is very time consuming. Here are some problems with link building:

1. You have to find a directory for example, which does not sell links. Google frowns on these directories and you will be penalized.
2. You must be able to submit your URL in a category or theme that best describes your website niche
3. Buying links often shows fantastic results for a brief time only.
4. Linking to a Directory that has massive amounts of links in it is counter productive. You need to find directories with few submissions in your niche.
5. Linking to Blogs and Forums is very time consuming when you have to register before you can comment.
6. Once you find a source where you can leave a link it should be do follow so you can receive the “Google Juice.”
7. With all of the above you often have to have your submission approved.

Other things you may want to consider:

1. Link text (anchor text) – what does it say? If your site is about “blue widgets” does your link text say “blue widgets” or something similar?
2. Nearby text relevance – does text before and after the anchor text of the link to you support the theme of the anchor text?
3. Page relevance – does the page where the link appears have a similar theme to your page?
4. Site relevance – does the site where the link appears have a similar theme to your page?
5. Is your link from a reputable directory, blog, website or forum?

Paid Back Links Revisited: Throwing Good Money Away!

As mentioned earlier, it is common practice to go out and purchase links. Many major SEO firms continue to recommend this practice. However, buying back links can be very dangerous. Remember that a purchased link is not a vote for your site either. Essentially, Google uses two major techniques to detect purchased links:

1. Google’s algorithms search for clues near your link. For instance, phrases like “Advertisers” or “Sponsors” represent an obvious clue. Moreover, if you purchased link shows up among a group of links about unrelated topics, this is another clue that the link is purchased.

1. Like it or not, Google accepts reports of purchased links from third parties (for example, your competitors). They take these reports and use a variety of methods to check them out.

Google detects a far larger percentage of purchased links then most people believe. Once Google detects sites that are engaging in the purchasing of links, they take remedy the situation. In the best case scenario they basically tag the links as purchased. This means that the links have either no effect on your rankings, or worst case, you your website could be sandboxes. How long this ban will last is anybody’s guess.

How Developing Your Own Link Building System Can Produce Massive Back Links to Your Website

Create 8 Web 2.0 Properties:

• http://www.wordpress.com

• http://www.weebly.com

• http://www.wetpaint.com

• http://www.clearblogs.com

• http://www.squidoo.com

• http://www.hubpages.com

• http://www.blogger.com

• http://www.livejournal.com

Link all of the Web 2.0 properties together in a circular fashion and then link each property to a hub. The hub could be another Web 2.0 property or it could actually be your website. If you use a Web 2.0 property simply link that to your website.

Now use one keyword in this process. And, install an RSS feed in each property and your website. Once all of this is completed you need to do 3 things:

• Ping your URLs.
• Ping your RSS feeds
• Bookmark each property

Again, you need to ping your URLs and RSS feeds. Then bookmark each property. After everything is completed write some articles and link them to each spoke in your Link Wheel. Again, Ping your URLs and RSS feeds and bookmark.

Continue this process adding new content and more articles. In just a short time you will be having massive links and traffic going to your website. Your Page Rank will grow and there is a strong possibility you will dominate the SERPs on the first page of Google.

The best way to utilize this process is to realize that you want lots of relevant, quality sites to link to the pages on your site. Then go after them aggressively. Always keep in mind that you need to depend on traffic directly from the Web 2.0 properties to grow your business each and every day.

One major drawback of Link Wheels is that they are very time consuming. You need maintenance at least 2 times a week to keep your high rankings with Google. You may want to hire a professional to do this work. There are many Link Wheel Specialists on the Internet. Now that you know more about link wheels and back links you will be able to ask the right questions for these services or you can just do it yourself.